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Regional Victorian company ViPlus Dairy gains major China breakthrough

A regional Victoria-based company, ViPlus Dairy, states that it has become the first Australian producer of locally made infant formula products to gain regulatory approval to sell infant formula in China from January onwards in any channel under a tough new regulatory regime from 2018.

The company was notified of the approval last week. It applies to three infant formulas it makes, two of which use cow milk and one which uses goat milk.

The privately owned company, based at Toora in South Gippsland, said the approval was a significant boost for local jobs.

ViPlus employs 40 fulltime workers at its Toora plant, about 180 kilometres south-east of Melbourne, but expects to increase its workforce over the next 18 months as it increases international sales.

“It was just great to get it through. And it just shows the professionalism of the team in ViPlus,” said chief executive officer Peter Cunningham.

“The CFDA (China Food and Drug Administration) registration shows the quality of milk powder produced by ViPlus. The fact that we are the first Australian infant formula manufacturer to get the tick of approval by the Chinese government shows Gippsland can lead the country in baby formula exports,” he said.

Henry Sapiecha

December 3rd, 2017
Topic: CHINA, CO-OPS COMPANYS, DAIRY MILK, FOOD DRINK, IMPORT EXPORT, MANUFACTURE PROCESSING, NATIONAL BRANDS, PRODUCTS, SALES IMPORT EXPORT, Victoria Tags: , , , ,

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