HORMONE TREATED BEEF TO BE BANNED BY COLES SUPERMARKETS
Hormones in beef off the menu
Coles will ban beef pumped with growth hormones from New Year’s Day. Picture: Suzanna Clarke Source: The Advertiser
COLES will ban beef pumped with growth hormones from January 1, in a shock to the meat industry.
Farmers have used hormone growth promotants to speed up muscle growth in cattle for in excess of 30 years.
Regardless of the scientific backing, meat industry research has revealed a consumer backlash against the additives.
In a survey of 1000 people by Meat and Livestock Australia, almost half said they would consume less meat if it had added hormones, while 16 per cent would “never touch again” and 15 per cent would also “actively warn others”.
Industry experts now fear a “knock-on effect” from Coles’ ban on added hormones as other retailers are forced to fall into line, pushing up the price of the meat because hormone-free meat costs more to produce.
Sourced & published by Henry Sapiecha
Topic: ADDITIVES CHEMICALS FERTILIZERS, ANIMALS & STOCK, Cattle, FOOD DRINK, TREATMENTS Tags: beef cattle & hormones, beef cattle and hormones, coles hormone cattle food, cow food, gm food, hormaones & steroids, hormonal effect on beef, looking at cows, meat for the table, pumped up with steriods
Recent Comments