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HORMONE TREATED BEEF TO BE BANNED BY COLES SUPERMARKETS

Hormones in beef off the menu

cattle

Coles will ban beef pumped with growth hormones from New Year’s Day. Picture: Suzanna Clarke Source: The Advertiser

COLES will ban beef pumped with growth hormones from January 1, in a shock to the meat industry.

Farmers have used hormone growth promotants to speed up muscle growth in cattle for in excess of 30 years.

Regardless of the scientific backing, meat industry research has revealed a consumer backlash against the additives.

In a survey of 1000 people by Meat and Livestock Australia, almost half said they would consume less meat if it had added hormones, while 16 per cent would “never touch again” and 15 per cent would also “actively warn others”.

Industry experts now fear a “knock-on effect” from Coles’ ban on added hormones as other retailers are forced to fall into line, pushing up the price of the meat because hormone-free meat costs more to produce.

Sourced & published by Henry Sapiecha

March 19th, 2011
Topic: ADDITIVES CHEMICALS FERTILIZERS, ANIMALS & STOCK, Cattle, FOOD DRINK, TREATMENTS Tags: , , , , , , , , ,

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